A company’s logo should be a visual representation of their identity and purpose. That is exactly what I tried to achieve when creating Been There Shirts’ logo. At their core, the Been There team believes that people should live life to the fullest, enjoy adventure every day, and make new friends along the way.
Their shirts are designed to display the trips and travels of the wearer, and I thought their logo should tell a similar story. I wanted to highlight the adventurous souls both behind the scenes and wearing the product. That’s why I chose to create a logo that tells the story of an adventurer’s travels from sea to summit.