According to a survey conducted by myemma.com, in 2017 47% of marketers said that email generates more ROI than any other digital channel. I would say that’s enough to make email marketing pretty important. Which is why for the last two years I’ve honed in on my email marketing skills. I’ve learned how many characters to include in a subject line for best open rates, how to appropriately use a GIF, and a lot more.
I’ve had the opportunity to work with several brands across multiple industries, and I’ve designed and developed some pretty successful email campaigns along the way.
I won’t bore you with the details of open rates and analytics. Instead, I’ll just show you my handiwork. Click the images below to see some of my best-performing campaigns.