According to a survey conducted by myemma.com, in 2017 47% of marketers said that email generates more ROI than any other digital channel. I would say that’s… Read more “EMAIL MARKETING”
Archives: Projects
WEBSITE MANAGEMENT
Recently, a family-run dog kennel and breeder asked me to create and manage their website. Prior to getting started, I had a call with the founder to… Read more “WEBSITE MANAGEMENT”
SOCIAL MEDIA MARKETING
The key to effective social media marketing is good content. I see good content as anything that invites the customer to engage with your brand. Consequently, the best… Read more “SOCIAL MEDIA MARKETING”
DYNAMIC CONTENT AND SEGMENTATION
As a marketer, I am constantly looking for ways to improve how I communicate with the consumer. When I first started working for the Ragnar Relay Series,… Read more “DYNAMIC CONTENT AND SEGMENTATION”
COPYWRITING AND LAYOUT
In 2011, Utah State University’s Office of International Research underwent major departmental changes and became the Office of Global Engagement. I was asked to redesign the department’s… Read more “COPYWRITING AND LAYOUT”
LOGO DESIGN
A company’s logo should be a visual representation of their identity and purpose. That is exactly what I tried to achieve when creating Been There Shirts’ logo.… Read more “LOGO DESIGN”
T-SHIRT DESIGN
In the summer of 2016, an entrepreneurial pair of best friends decided to start a souvenir t-shirt company. They were tired of the cheap destination t-shirts that consumers buy and… Read more “T-SHIRT DESIGN”
WIN-BACK EMAIL STRATEGY
Throughout my career I’ve learned that the key to earning and maintaining customer loyalty is speaking to your customers the way they want to be spoken to.… Read more “WIN-BACK EMAIL STRATEGY”
BOOK COVER DESIGN
Each year, Utah State University’s English Department produces an anthology to be used as a textbook for all Intermediate Writing courses. I was asked to design the… Read more “BOOK COVER DESIGN”
PRODUCT DESCRIPTION COPY
During my time with Ragnar Relay Series, I had the opportunity to write copy for various projects. When a local partner made a special edition coffee blend… Read more “PRODUCT DESCRIPTION COPY”
